The Well Institute is a new startup company that specialises in the wellness of people within the workplace. The aim was to come up with a new identity that would reflect their business and give meaning to what they are about.
The shape was created to reflect both happiness and a sense of rebirth from work related stress. This gave the logo an individuality amongst its industry peers which will help create a unique and modern identity.
A visual language and colour palette were developed to represent the new brand. The shapes and visuals images complimented the tone of voice which was brought through into digital and printed material.